![H&M USA on Twitter: "Stay true, stay you! 🌈 Our new #HMPride collection celebrates you and love! 💖For every purchase of the collection, 10% of sales will be donated to @free.equal campaign! H&M USA on Twitter: "Stay true, stay you! 🌈 Our new #HMPride collection celebrates you and love! 💖For every purchase of the collection, 10% of sales will be donated to @free.equal campaign!](https://pbs.twimg.com/media/D72oqN8WwAEB00f.jpg)
H&M USA on Twitter: "Stay true, stay you! 🌈 Our new #HMPride collection celebrates you and love! 💖For every purchase of the collection, 10% of sales will be donated to @free.equal campaign!
![H&M USA on Twitter: "Live out loud, proud and in love! Shop our #Pride collection in select stores and online now: https://t.co/oPu6SX66YH #PrideOUTLoud https://t.co/6HrBVKNPeY" / Twitter H&M USA on Twitter: "Live out loud, proud and in love! Shop our #Pride collection in select stores and online now: https://t.co/oPu6SX66YH #PrideOUTLoud https://t.co/6HrBVKNPeY" / Twitter](https://pbs.twimg.com/media/Dfh5DHGX0AAnRRL.jpg)
H&M USA on Twitter: "Live out loud, proud and in love! Shop our #Pride collection in select stores and online now: https://t.co/oPu6SX66YH #PrideOUTLoud https://t.co/6HrBVKNPeY" / Twitter
![H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox](https://mma.prnewswire.com/media/890778/Laverne_Cox.jpg?p=facebook)